_Page_1_Image_0001_edited.jpg)
THE COMMANDER
DR. ALEJANDRO CANONERO:
YOUR STRATEGIC COMMANDER
Dr Alejandro Canonero lived a fast-paced, ever changing life, full of ups and downs that led to lots of learnings, with over thirty years of experience in platforms, cloud, SaaS, marketplaces, and artificial intelligence (AI) he decided to help others save time and money by writing this book.
BUILDING GLOBAL PARTNERSHIPS AND ECOSYSTEM STRATEGIES
Alejandro has held leadership roles at some of the world’s most respected technology companies, including Google Cloud, Amazon Web Services (AWS), Teradata, Documentum EMC, Criteo, and HP.
​
His work has often involved building partnership and sales strategies from the ground up, from first wins in new countries with Meridio to creating Criteo’s indirect sales channels and partner program from zero.
He was a founding member of the AWS Marketplace Team in EMEA and the AWS partner team for the public sector.
As the leader of Google Cloud’s global partner ecosystem public sector team, Alejandro has driven new strategies that have impacted ecosystem development, social inclusion, market share, and revenue growth.
​
​Alejandro’s unique approach to combining strategic vision with practical execution is critical to his ability to deliver results.
He has created and implemented innovative programs and growth-focused initiatives rooted in a deep understanding of how ecosystems work and how to leverage them for sustainable success.
His decisive leadership style led to accomplishing essential business objectives, always meeting a target while prioritizing long-term value creation over short-term wins.
ACADEMIC FOUNDATION AND PRACTICAL EXPERTISE
Alejandro’s continuous academic development is evident in his journey. He had no money for books or tuition, but with high school scores, he won a Rotary Club scholarship for his bachelor’s degree in business.
Being kidnapped and surviving the experience pushed him out of his country, where he pivoted and earned a master’s in business administration (MBA) in London.
While working full-time, and raising a family he completed his doctorate in Business Administration, which focused on cloud, SaaS, Marketplaces, and AI platform Ecosystems.
Personal Commitment to Growth
Born in the slums of Argentina and often underestimated for not belonging to the "Old Boys Clubs", Alejandro faced overwhelming odds just to survive.
Defying his challenging circumstances, he embarked on a transformative journey across the Americas, Europe, the Middle East, and Africa, relentlessly pursuing personal growth.
He became a certified Ironman triathlon coach and conquered multiple Full Ironman races, channeling his triumphs into raising funds for the Children’s Tumor Foundation.
​As a scuba diving instructor and shark diver, he embraces challenges outside his comfort zone as life adventures, always looking to push past his limits and learn from every experience.
​
These experiences have taught him the importance of humility, discipline, perseverance, focus, grit, and mental toughness when pursuing one's life purpose.
​​
Alejandro’s dedication to evolution is not limited to his professional career or academics but to a holistic personal growth life journey.
Alejandro and his wife Veronica are raising four children. They are actively involved in the community, volunteering in Spain's Civil Defense Organization to help in emergencies and as a Scouts group leader for young girls and boys, leading them on exploratory adventures to "Be Prepared" for life.
​
This role as a mentor to the next generation reflects his belief in giving back and a profound commitment to helping others.
​
His story is one of resilience and continuous growth, based on the belief that success is not only about individual achievement but also about contributing to the greater ecosystem of life by lifting others up along the way.
​
A Journey of Perseverance and Purpose
Alejandro’s knowledge and experience are built on a foundation of perseverance. He has worked hard, driven by a deep belief in the value of dedication and self-improvement. His many successes and setbacks have shaped his journey. He humbly embraced every challenge and learned to bounce back from every setback, setting a powerful example of how sheer determination and unwavering dedication to one’s dreams can lead to a transformative personal and professional journey. and it is through these experiences that Alejandro has developed a clear understanding of what it takes to build something valuable and meaningful.
Alejandro’s journey is a testament to resilience. He started without a strong network or influential connections but dared to dream big. He took decisive action against all odds from an incredibly young age, driven by an unwavering belief in the power of perseverance.
With solid, quiet confidence derived from years of experience and the perspective of having lived in more than five different countries and cultures, Alejandro approaches each new challenge with the same calm determination and humility that has defined his life. His resilience became his shield, his lifelong quest for knowledge, his sword, and his relentless pursuit of improvement, his guiding star.
We hope to inspire you to continue to dare and dream big on your life’s journey.
Connect with Alejandro
KIMBERLY LASSETER
I've had the privilege of knowing and working alongside Alex for the past several years at Google Cloud, and I am consistently impressed by their drive, strategic expertise, and exceptional people leadership. Alex brings a remarkable blend of global technical experience (spanning EMEA, the Americas, and APAC) and a deep theoretical understanding of platform ecosystems. They masterfully balance standardization for scale with a keen awareness of regional business nuances. This is evidenced by the innovative approaches and ideas Alex has shared with me on how to grow the business focused on customer outcomes, in very creative ways. As a leader, Alex stands out. They thrive in complex situations, offering clarity and decisive guidance with a contagious sense of urgency. Their profound commitment to team development translates directly to individual growth and consistently exceptional results. Alex is an asset to the company, and to the organization. He is a joy to work with!
MAROUANE ALBAIRAT
I had the privilege of working directly under Alejandro's leadership at GCP, and I highly recommend him for sales or channel leadership roles. Alejandro is an exceptional leader who creates a supportive environment, providing the coaching and guidance that empowers team members to excel. His deep experience in sales and channel ecosystems, combined with his results-driven approach, translates into consistently exceeding targets. Alex's ability to build high-performing sales teams is also remarkable. He has consistently exceeded sales target and provided the conditions for his team to do the same. Alex has a knack for identifying talent and fostering a collaborative culture that drives success. I confidently endorse him as a valuable asset to any technology sales or channel ecosystem organization.
SERGE DURAND
I was more than a year on Alejandro's team at AWS where he hired me. Alejandro is an experience Sales and Channel manager with strong leadership skills, always ready to take the time to explain and makes everything clear for the future business development. His dual experience in both Direct and Indirect sales, for On Premise or Cloud solutions makes him a strong Leader and Software Executive with a serious record of success at C-level, for business development activities or the implementation on new Sales Strategies. He is a no-non sense manager always looking for data and kpi's to document and monitor success. Thank's to Alejandro, I was able to quickly transition to my new role and responsibilities at AWS. He is leading by example and is available when you need him.