DR. ALEJANDRO CANONERO, DBA
OFFICIAL INTERVIEW QUESTION BANK

ECOSYSTEM COMPETITION
1. What changed when competition moved from product versus product to ecosystem versus ecosystem?
2. How can an executive tell that a platform is beginning to envelop the value their company creates?
3. Where should boards look for hidden ecosystem dependency and margin risk?
4. How do marketplaces alter power between vendors, partners, and customers?

AI ORCHESTRATION
5. Why do so many AI initiatives stall after a successful demonstration?
6. What does it mean to treat AI adoption as an ecosystem problem?
7. Which operating disciplines turn an AI use case into repeatable business value?
8. How should leaders balance speed, trust, governance, and accountability?

PARTNER-LED GROWTH
9. What is the smallest coalition a company needs to enter and ignite a new market?
10. What separates a productive partner ecosystem from a large but inactive partner directory?
11. Why is partner quantity often a vanity metric?
12. What makes joint go-to-market execution repeatable?

RESEARCH, REGION, AND LEADERSHIP
13. What did doctoral research reveal that operating experience alone did not?
14. How should GCC leaders balance sovereign capability with global platform participation?
15. What has endurance sport taught you about leadership when the operating plan breaks?
16. What should every executive understand before choosing an ecosystem strategy?
