
LEAD. DOMINATE. CONQUER.
MASTER THE ART OF ECOSYSTEMS WARFARE.
Welcome to the digital war room of War of the Ecosystems: your ultimate playbook for mastering the high-stakes battles of AI, SaaS, and Cloud markets. Step into the command center where strategies are forged, and victories are secured. This is where leaders transform into conquerors.

Listen to an Informative & Fun Podcast Reviewing the Book!
WAR OF THE ECOSYSTEMS:
YOUR DEFINITIVE BATTLE PLAN
War of the Ecosystems is not just a book—it's your strategic manual for conquering the complex terrains of AI, SaaS, and cloud markets.
Discover why new competitors emerge overnight and how you can outsmart them with proven tactics. Equip yourself with the knowledge to survive and dominate your industry.
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DR. ALEJANDRO CANONERO:

YOUR STRATEGIC COMMANDER

Dr. Alejandro Canonero stands at the forefront of digital warfare—a low-profile, seasoned commander with victories across the fiercest battlegrounds of technology.
With over three decades leading Go To Market Teams at Google, AWS, Teradata, Criteo, and Hewlett-Packard, he has outmaneuvered competitors and secured decisive wins in the Ecosystems wars.
His unparalleled expertise transforms complex challenges into strategic advantages.
Alejandro doesn't just lead teams; he crafts armies capable of conquering the most formidable markets.
His leadership is your compass in the fog of the digital platforms war.
FABIAN KIENLE
I've had the privilege of working under Alejeandro Canonero, and his leadership has transformed my work experience. His ability to maintain focus on key priorities, even during complex projects, was remarkable. I was consistently motivated by his clarity of vision, strategic focus, and unwavering dedication to the success of our team. Most importantly, he genuinely cared about the well-being and development of our globally distributed team. This level of support created a true sense of community and fostered incredible results. I wholeheartedly endorse Alejandro for his exceptional global public sector leadership.January 23, 2024, Fabian reported directly to Dr AlejandroJanuary 23, 2024, Fabian reported directly to Dr Alejandro I've had the privilege of working under Alejeandro Canonero, and his leadership has transformed my work experience. His ability to maintain focus on key priorities, even during complex projects, was remarkable. I was consistently motivated by his clarity of vision, strategic focus, and unwavering dedication to the success of our team. Most importantly, he genuinely cared about the well-being and development of our globally distributed team. This level of support created a true sense of community and fostered incredible results. I wholeheartedly endorse Alejandro for his exceptional global public sector leadership.
ERIC DONOVAN B.
Alejandro is a kind of leader who will show what excellent project management should be. I’ve worked with him during my time in Criteo on the "Criteo Partners Program". His guidance and structure during the project was key and it helped the company to focus the visibility, engagement and rewarding of partners and resellers. His unique ability to boost participation, organize the working process, and to let stakeholders demonstrate their professional skills’ full extent made Alejandro one of our favorite leaders. A combination of openness, collaboration and enthusiasm is what he inspired within his team. Alejandro has my highest recommendation as a leader, manager and mentor.
TOM Van Os
Alejandro is one of those people you wish you got to spend more time with. I had the pleasure to work under his leadership for a year and got to know him as a stand out business- and people leader in his field! During this year we reached a number of great milestones together. We launched Criteo’s Premium Partner level and took the Criteo Partner Program and Advertising Academy to the next level with impressive results for just a first year. I enjoyed all the many interesting business discussion in which he challenged me in a way to excel, which led to achieving these great results together. What really impressed me most about Alejandro is his ability to think big, challenge the status quo and most importantly to build momentum and get things done. Alejandro is a leader with a vision and a tremendous amount of experience and knowledge about Indirect Channel- and Technology Platform Ecosystems. All this aside, he’s a people person and genuinely cares about your well-being. He’s a fantastic people manager and has been a great mentor to me and simply a wonderful person to work with!

CONSULTING SERVICES:
ENLIST OUR SPECIAL OPERATIONS FORCE TEAM
When the stakes are high and the battles fierce, you need a team of elite strategists to secure your victory. Our consulting services are your Special Operations Force—experts ready to.
SERVICES OFFERED:


STRATEGIC RECONNAISSANCE
Conduct in-depth market analysis to identify threats and opportunities before they emerge.

OPERATIONAL EXCELLENCE
Optimize your organization's capabilities for maximum efficiency and impact.


TACTICAL EXECUTION
Implement high-impact strategies designed for immediate competitive advantage.

Your mission for strategic supremacy begins here. Reach out to us to leverage our expertise and win the battle for market dominance.

FIELD KIT FOR LEADERS:
ARM YOURSELF WITH EXCLUSIVE RESOURCES
Every commander needs the best tools. Our Field Kit offers you classified resources designed to give you an unassailable advantage in your strategic campaigns.
Mission Workbooks
Templates to guide your tactical executions.
Exclusive Tactical Guides
Insider intelligence available only to our subscribers.
Battle Maps
Downloadable frameworks for strategic planning.
Book in Audio format
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ELEVATE YOUR STRATEGIC PROWESS BY JOINING:
THE OFFICER'S CLUB—AN EXCLUSIVE MEMBERSHIP
In the relentless theater of digital competition—where AI, SaaS, and cloud giants battle for territorial dominance—victory belongs to those who master the art of strategic warfare. The Officer’s Club is your war council, an inner circle of high-caliber leaders committed to turning strategic visions into decisive wins. By enlisting, you step into a command chamber where critical intelligence is exchanged, alliances are forged, and the very business of war—in a market sense—is conducted with precision, insight, and unabashed ambition.

Exclusive Intelligence Briefings

Private Masterclasses with Veteran Strategists

Classified Strategic Playbooks & Frameworks

Special Events & War Games
